About

My passion for filmmaking started in middle school with an old VHS camcorder and a couple of friends in my backyard. Although I didn't make any award-winning movies, I had found a love for the visual arts. Throughout high school and college, I refined my skills in video production and eventually committed to making it my career. 

 

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At the Zimmerli Art Museum, I developed a digital marketing strategy to align with the Rutgers University and Zimmerli brands including dynamic video and photography; and the result has been a more than 300% increase in interaction across social media platforms. I’ve introduced high-quality short form video content to the museum’s Instagram/Facebook Reels, and launched new TikTok and Threads accounts. I also serve as the on-camera representative for the Zimmerli brand. Since October 2023, the museum’s video and photographic content, a mix of editorial, educational and events-based recordings, has accrued more than 2 million views, including 175,000 views on the new TikTok account.

 

I also lead and coordinate audio, photography and video needs for live events and museum exhibitions, and produce high-quality recordings and livestreams featuring CART (live-captioning) and ASL services for museum guests. I’m currently leading the development of 3D virtual tours capturing our special exhibitions for archival and research purposes. I am also responsible for hiring, supervising and mentoring the Zimmerli’s social media intern.